Pay Per Click
What Is Pay Per Click
Pay Per Click is a form of marketing that involves purchasing ads through an advertiser that will charge you per person that clicks your ad campaign. This can be an internet marketing newbies worst nightmare!
So many people try to run into Pay Per Click unprepared and without the knowledge to know what they're doing and they end up losing a ton of money.
How can you stop this from happening to you? First of all, unless you have a ton of money to shell out and you have a sales page that converts like holy hell, stop bidding on high paying keywords. General keywords will cost a lot more and they're less targeted, resulting in lost money.
Instead, try targeting long tail keywords, because the longer the keyword the better.
Your Ad
When you're setting up your ad, you have to remember that you need to give real people a reason to click your ad and you need to make it attractive. Let's take a look at some example ads we can make better. When do I a simple search for "Make Money Online", this is the first website I see: (BORING! Let's spice it up a bit) Tell me which one you'd be more willing to click.
Make Money At Home
Make $500+/day from Home. 100s of
Opportunities Available. Start now!
www.link.com
Haha! You're Broke!
It Must Suck To Be you
It's Awesome To Be Me
www.link.com
Don't be afraid to insult them a little and attract their attention. Here's another example of a headline they could've used:
I Make A Killing Online
Want To Know How?
That's Too Bad
www.link.com
You have to be unique with your ads or you're just pounding money into the ground.
Pay Per Click is another one of those trial and error things and is all about adjusting accordingly to see more profits and earnings. Most people will find it difficult to break even on their investment when they go in alone for the first time and some people will lose a lot of money. Use the tools/suggestions found on this page and I promise you will see better than perfect results.